I had the opportunity to attend a design class courtesy Pottery Barn at their store this afternoon and totally enjoyed the experience.
Listening to Chad Allen, the GM, I was thinking to myself, why haven’t other brands gone down this route. Or have they and I just may not know about it. I hope it’s the latter coz this educational plus promotional talk to me was one of the most amazing marketing/sales tool to implement. Not only did the attendees pick up products soon after the class but more importantly this little talk was establishing relationships between the brand and its consumers and prospective.
The topic of this month’s rendezvous was how to bring fall decor into our homes, showcase Pottery Barn’s fall botanical, vase and candle collection and give ideas on how they can be utilised in our own spaces. Additionally we all got a 10 per cent discount on the product lines discussed. Chad had interesting details to share on most products such as how to maintain them, different ways of using them, etc, which you probably don’t see or hear whilst you’re buying the product.
P.S. The classes are complimentary, held once in a month and usually last for an hour.